Case Studies – Audible Hell Cats

Audible- Hell Cats

Given the diverse demographic of the story’s characters, Audible wanted to reach an audience with whom this would resonate strongly. 

The campaign performed well beyond target:

VTR – 68.37% (target was 65%) 

Brand Uplift 

Brand Awareness: +9.8%

Brand Consideration: +16.8%

Brand Preference:  +11.5%

Action Intent: +6.6%