Case Studies – Audible Hell Cats
Audible- Hell Cats
Given the diverse demographic of the story’s characters, Audible wanted to reach an audience with whom this would resonate strongly.
The campaign performed well beyond target:
VTR – 68.37% (target was 65%)
Brand Uplift
Brand Awareness: +9.8%
Brand Consideration: +16.8%
Brand Preference: +11.5%
Action Intent: +6.6%
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