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Case Study – Miles Morales

With the arrival of Miles Morales as Spider-Man, our client wanted to reach diverse audiences, in particular a Black audience.

Spider-Man: Miles Morales is a new game, not a PS5 expansion, Sony says -  Polygon

The campaign performed well with our Black audience – VTR 66.25% compared to the overall campaign at 40.82%.

 

Overall CTR was great at 0.52% (target 0.5%)

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